Analyzing the Most Viral TikTok Music Videos of the Year
Not Just a SoundโA Story in 15 Seconds

In 2025, music videos don’t need fancy budgets or five-minute edits.
They need a hook, a vibe, and something relatable AF within the first five seconds.
Some of the biggest songs of the year owe their viral success not to radio, Spotify, or YouTube—but to the way they were delivered through short-form TikTok videos.
We picked the top 5 viral TikTok music videos of 2025 and broke them down to see what made them hit different.
Spoiler: there’s a formula in here ๐
๐ฅ 1. “Tap Twice” – Kesha
๐ฏ The Queen of Comebacks
This music video didn’t just go viral—it came in like a wrecking ball wrapped in glitter and nostalgia.
Kesha leaned all the way into TikTok-native storytelling, dropping a video that felt like a challenge, a POV, and a music drop all in one.
Why it blew up:
- ๐ First 3 seconds = a bold camera “tap” transition
- ๐ Loop-friendly: The end matched the beginning
- ๐ฅ Used by influencers and micro-creators
- ๐ฅ Directly inspired the #TapTwiceChallenge (2.7B views)
๐ก Lesson: Build your visuals around a trend you start yourself.
๐ฎ 2. “Digital Love Letter” – Nova Sky
๐ง TikTok’s Sad Edit Anthem
What started as a lo-fi love song turned into a full-blown aesthetic wave. The music video was structured like a text conversation with an AI partner—on-screen messages layered over dreamy shots of Nova walking through neon-lit city streets.
Why it blew up:
- ๐ข Relatable format = endless “fake convo” recreations
- โจ Filters + overlays made it remixable
- ๐ฌ Fans made their own versions with the template
- ๐ 9.2M user recreations by June
๐ก Lesson: Give fans a format, not just a song. People want to plug themselves into your story.
๐งฅ 3. “That’s My Jacket” – CHROM3
๐งฅ Quirky, Funny, Viral AF
This visual was pure TikTok gold: it opened with a dramatic slow-zoom on someone stealing a jacket, then hard-cuts to the artist in that jacket doing a ridiculous dance under neon signs.
Why it blew up:
- ๐ Comedy-first + fashion-flex
- ๐ฏ High meme potential
- ๐๏ธ Used by thrift influencers and meme accounts
- ๐ 6.8M duets using the same jacket transition
๐ก Lesson: Lean into humor, even if your track’s serious. TikTok loves a little absurdity.
๐ฌ 4. “Orbit Slide” – Jaxxon Ray
๐บ The Dance Video of the Year
Jaxxon didn’t just drop a music video—he dropped a fully choreographed cinematic dance edit. It had drone shots, rotating camera moves, and a signature spin-kick transition that had everyone copying it.
Why it blew up:
- ๐ฅ Visually high-effort but remixable
- ๐ Challenge-ready choreography
- ๐๏ธ Shot in public (mall, metro, etc) → made it feel accessible
- ๐ Used in over 12M creator challenges
๐ก Lesson: Build your music video like a trend toolkit: moves, locations, transitions, hooks.
๐ 5. “Sunburnt Summer” – Jessie Pearl
๐ผ Nostalgia + Storytelling in Motion
This one snuck up on people. Jessie dropped a video in 4:3 aspect ratio, VHS filter on full blast, layered with childhood clips + her soft vocals. Emotional. Honest. Real.
Why it blew up:
- ๐งก Emotion over aesthetic
- ๐ผ Retro + vintage edits always hit
- ๐ฉ๐ง๐ฆ Fans started dropping their own old clips to the sound
- ๐ 1.1B plays and counting
๐ก Lesson: Nostalgia never dies. Story > production.
๐ก Common Patterns Across All 5
After digging deep, we found the 5 elements that every viral TikTok music video had in common:
๐ Trend Lever |
What It Did |
---|---|
๐ฏ Hooked in 3 sec |
Made you stop scrolling IMMEDIATELY |
๐ Loopable ending |
Encouraged replays and higher engagement |
๐ฅ Creator-friendly format |
Invited duets, edits, and remixes |
๐ฅ Trend-worthy visual cue |
Gave TikTokers something to mimic |
๐ก Feels-driven concept |
Evoked strong emotion, nostalgia, or humor |
Whether the video was sad, silly, or high-energy, each one gave viewers something to do—not just something to watch.
๐ค What Artists Should Do in 2025
TikTok music videos are no longer about polished perfection. They’re about:
- Creating triggers for users to remix
- Designing scenes people can see themselves in
- Delivering vibes, not just visuals
โ Pro Tips:
- Plan your video like a meme or a moment, not a short film
- Shoot a hook version of your video—designed to go viral
- Drop video assets in a Google Drive so fans can play with them
- Build sound templates and include visual references creators can copy
You don’t need a full production budget—you need an idea people want to play with.